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ITSM Review Visitor Analytics

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A glimpse into the viewing habits of ITSM Review readers from 3rd August 2011 to 31st July 2012 via Google Analytics.

Where do visitors live? – Top 10

  1. United States 32%
  2. United Kingdom 26%
  3. Australia 6%
  4. India 6%
  5. Canada 4%
  6. Netherlands 2%
  7. Germany 2%
  8. Spain 1%
  9. France 1%
  10. Long tail of other 132 Countries 18%

Visitor Countries

Views on a mobile device 9% (59% of which was via an iPad)

Where do Visitors comes from? – Top 10?

  1. Google Searches 26% (~2,500 Unique Search Terms)
  2. Social Channels 21%
  3. Direct or Unknown 21%
  4. The ITAM Review 15%
  5. Bing 3%
  6. The ITSM Review Newsletter 1%
  7. ITSM Portal 1%
  8. Service-Now.com 1%
  9. itskeptic.org 1%
  10. Long tail of 217 other sources 10%

Traffic Sources

Social Inbound

For visitors that come via a social referral (21% of all traffic) – which channel did they originate?

  • LinkedIn 37%
  • Twitter 34%
  • Facebook 21%
  • Hootsuite 4%
  • Google+ 2%
  • Pinterest 1%
  • paper.li 1%

Social Outbound

Which channels do visitors use to share content they have found on The ITSM Review:

  • Twitter 31%
  • LinkedIn 27%
  • via E-Mail 9%
  • Facebook 7%
  • Other 27%

Most Shared Content via Social Channels – Top 10

  1. Home Page
  2. Winners and Losers in the ITSM Premier League 
  3. 12 Helpdesks Under a Grand
  4. Rob England: Service Catalogue 
  5. RBS Glitch – A Wake Up Call? 
  6. Punditry 
  7. Vendors 
  8. Free ITIL Training 
  9. Chelsea Seminar Review
  10. Free Access to Ten Gartner Reports

Top 10 Most ‘Visited’ Articles by Total Page Views

  1. Ouch-O-Meter
  2. Winners and Losers in The ITAM Premier League
  3. 12 Helpdesks Under a Grand
  4. Tools Census
  5. Which Vendors Engage Online? 
  6. 7 Benefits of Using a KEDB 
  7. Free Access to 10 Gartner Reports 
  8. How to Segment and Prioritize Vendors 
  9. Planning for Major Incidents 
  10. Rob England – What is a Service Catalogue 




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