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Axelos: Capita and ITIL joint venture lift lid on new brand

Home » Industry News » Axelos: Capita and ITIL joint venture lift lid on new brand

AXELOSThe new owners of ITIL and Prince2, a joint venture between the outsourcing firm Capita and the UK Cabinet Office, have today lifted the lid on their new brand – Axelos.

Being an uncultivated simpleton, I thought Axelos sounded like a nondescript logistics company or no-frills airline with a brand uncomfortably close to ITSM tool vendor ‘Axios’.

Luckily, we can refer to our resident ITSM philosophy buff Barclay Rae for a considerably more cultured opinion:

Axelos stems from the Greek-French philosopher Kostas Axelos, a philosopher who ‘United old and new with games and openness’.

Perhaps a sign that G2G3 was not an opportunistic purchase but part of a serious attempt by Capita to modernise the frameworks via game mechanics and simulation.

In other related news:

  • G2G3 have been acquired by Capita but are not part of the JV Axelos.
  • I’m curious to know how itSMF, who have historically positioned themselves as an ‘ITIL User Group‘, fit within the new venture. Today’s bulletin from itSMF UK shared no details.
  • G2G3 have appointed Ian Clayton and Kenneth Gonzalez to ‘Strengthen the Americas team

Top Banana

Axelos CEO Peter Hepworth

Axelos CEO Peter Hepworth

Axelos will be led by CEO Peter Hepworth.

Peter said:

‘Today is the first major milestone as we build towards becoming fully operational in January 2014. Over the next few months we will be in listening mode, working alongside product users, trainers and examiners to gather together their invaluable expertise. With thoughtful investment and innovative learning techniques, we are looking forward to developing this unique suite of management tools.”

The JV team should be congratulated for getting out there and engaging with the industry. Although I suspect practitioners and training organizations will soon grow impatient with ‘Listening’ and want to hear a lot more ‘Action’.

Watch this space:

Martin Thompson

Martin is owner and founder of the The ITAM Review, The ITSM Review and Tools Advisor Martin is also founder and Chair, Campaign for Clear Licensing. Learn more about him here and connect with him on Twitter or LinkedIn.

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6 Responses to " Axelos: Capita and ITIL joint venture lift lid on new brand "

  1. JGander says:

    Thanks for this Martin. Good stuff.

    Not sure where the issue is but the link to http://www.axelos.co.uk goes to a blank page. Are they trying to tell us something 🙂 (Wouldn’t it have been more inclusive to go for a global web address too?)

  2. Ian Clayton says:

    If you are in North America, Latin America, or the Caribbean – check in with the G2G3 Americas team when you get the chance – its more about engagement and enabling transformation through serious sandbox playtime! ianc@g2g3.com and kengon@g2g3.com

  3. […] Joint Venture gets named Axelos or should it be ‘Sir Axelot’ joining Rob’s ITIL Castle! Read more […]

  4. […] July, Capita announced that their new brand for ITIL is to be called AXELOS.  Great.  There’s a new venture called AXELOS and it’s pushing ITIL to be the […]

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