Day 2 Review: itSMF UK Conference

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Following on from my review of Day 1 of the itSMF UK Conference and Exhibition, it’s time to take a look at what happened on Day 2.

As the second day started I couldn’t help but look around slightly relieved that I wasn’t feeling as bad as the majority of the other conference goers looked. By all accounts the wine on the table had been completely obliterated and some people (mentioning no names) didn’t even managed to make it down for breakfast!

Talking of breakfast the fare at the Hyatt Regency was a decent spread and didn’t taste too much like it had been standing for hours.  My experience of the waiting staff was that they were efficient and courteous, something you’d think would be a given but it never ceases to amaze me how hotels can charge such an extortionate amount for breakfast and then get it so very wrong.

In the Exhibition Hall more revellers surfaced and headed straight for the coffee in an attempt to freshen up somewhat before another full day of sessions. Anyway, less talk of breakfast and hangovers and more talk about the actual conference content…

Service Integration and Management (SIAM) – ITSM’s New Discipline by Kevin Holland, IT Service Management Consultant Specialist 

My first session of the day was Kevin Holland’s Practical Tips for Effective Service Integration.

After threatening all the hungover attendees to stay awake or he’d do another Harmonica solo Kevin warned that System Integration is not Service Integration and that there is no need for an expensive supplier…you can do it yourself!

10 Steps to Problem Management – A Real Life Journey by Amanda Kirby, Virgin Media

It took me a little while to concentrate on Amanda’s session as I was mesmerized by her fantastic shiny red shoes! Getting Problem Management right is one of those elusive things that is so important and yet difficult to put into practice so I was interested to see Virgin’s experiences.

Amanda ran a visual exercise to show how difficult it can be keeping all the balls in the air…literally!

She also shared Virgins mantra “Screw it…let’s do it!” which appealed to the part of me that gets frustrated with the bureaucratic nonsense we’ve all experienced.

Amanda’s bubbly enthusiasm was totally infectious and by the end of it I was ready to go back and tackle implementing Problem Management…you know… if we needed such a thing at The ITSM Review.

Impromptu SM Congress Talk – Patrick Bolger, Barclay Rae, Paul Wilkinson and Mark Smalley

Over the course of the conference I had heard a few people commenting on how there wasn’t a lot of mention of SM Congress and so I was pleased to find that an impromptu talk by a few of the members who attended the original sessions at Fusion were going to answer some of the questions that had been raised since.

The session was particularly useful to those who were hesitant about SM Congress, as it helped clear the air and display the facts about the initiative.

For those of you that have been on the moon for the last couple of weeks and missed all the SM Congress talk you can find out more about it here.  I also recommend taking a look at #SMCongress on Twitter for general discussions about the initiative.  If you have great ideas to help shape the IT community and the future of ITSM then please consider getting involved.

DevOps – Shattering the Barriers by Kaimar Karu, itSMF Estonia

My final session of the day was a relatively new subject for me.  Kaimar explained the methodology and benefits of DevOps and why Beer is such an important part of forging relationships, although judging by what I saw over the course of the conference any old alcohol will do!

In summary

At the end of day two I was thoroughly shattered but hugely buzzed by everything I’d learnt, and I had list as long as my arm of further reading and cool stuff to investigate.

Despite some of the comments that there was a smaller attendance than in previous years, all of the sessions that I went to were very well attended and all of the staff at ICC I encountered were welcoming and helpful.

Some of the vendors I spoke to were concerned that due to the layout there was less opportunity for delegates to pass through the exhibition area on their way from one session to the next.  However vendors such as Gaming Works that invested significantly in self promotion via social media and other avenues leading up to the conference hardly saw time where their stand wasn’t attended.

We managed to sneak a few photos with some of the exhibitors:

Wherever there is an ITSM event there is Barclay Rae and his ITSM Goodness
Wherever there is an ITSM event there is Barclay Rae and his ITSM Goodness
APMG International exhibited to help raise awareness of their exams
APMG International exhibited to help raise awareness of their exams
Cherwell Software said that it's pivitol for them to exhibiti at the conference because itSMF UK is such a core foundation of the ITSM industry
Cherwell Software said that it’s pivitol for them to exhibit at the conference because itSMF UK is such a core foundation of the ITSM industry
Hornbill Systems attend the event because it gives them great insight into what is really happening within the ITSM industry
Hornbill Systems attend the event because it gives them great insight into what is really happening within the ITSM industry
Focus Group Europe were attending to promote ServiceNow and get updates on the ITSM market
Focus Group Europe were attending to promote ServiceNow and get updates on the ITSM market
3Gamma
3Gamma enjoying the event
Bomgar said that brand recognition at events like itSMF UK is important and is also good for lead generation
Bomgar said that brand recognition at events like itSMF UK is important and is also good for lead generation
HP wanted to reconnect with customers, showcase products and see what their customers are doing in ITSM
HP wanted to reconnect with customers, showcase products and see what their customers are doing in ITSM
Nexthink enjoying the event
Nexthink attended to showcase their unique solution giving Service Desk and Help Desk teams a real-time view of the end-user experiences across the complete enterprise
OpenText attended to increase its visibility and awareness of its acquisition of ICCM
OpenText attended to increase its visibility and awareness of its acquisition of ICCM
TopDesk regards itSMF UK as a high profile event
TopDesk regards itSMF UK as a high profile event
AlfaPeople attended itSMF UK conference to increase brand awareness and showcase Microsoft solutions as 'no one does what we do'.
AlfaPeople attended itSMF UK conference to increase brand awareness and showcase Microsoft solutions as ‘no one does what we do’.

All in all an enormously enjoyable event that I will not hesitate to revisit.

In closing we would just like to take the opportunity to wish Ben Clacy all the very best in his future endeavours.  Thank you Ben for everything you have done for ITSM.

The Business and IT Love Requires Lubrication

This article was contributed by Peter Lijnse, Managing Partner and IT Management Consultant at Service Management Art Inc.

For years we have been talking about Business-IT alignment and to be honest limited organizations have successfully accomplished that. In most organizations the relationship is “dry”, which causes friction. We are getting to the point where we need to realize that the love between the Business and IT requires more than just alignment… we need to make sure that the fusion between business and IT is well lubricated to avoid friction.

(Note: any weird images in your head are yours and yours alone).

Focusing on the Business Relationship Management capability in the enterprise will help the Business-IT Love, but just focusing on the capability is not enough. We see relationship management in different levels in the organization:

Peter Lijnse
Peter Lijnse
  • Service Desk
  • Technical Analysts
  • Project Managers
  • Program Managers
  • Business Analysts
  • IT Executive Team
  • Enterprise Architects
  • User Acceptance Testing
  • etc.

Most of these roles are focused on the IT organization. The problem is there are pockets of IT in the whole enterprise, examples are:

  • Shadow IT groups (to use a new buzz word)
  • Technology that supports the primary business process
  • Super Users that represent a department
  • etc.

On an operational (and tactical) level in the IT Service Provider we often have roles in place that talk to the business, but is it often unclear how this is done on a strategic level.

The consumerization of IT and the business becoming increasingly technology savvy and self sufficient, drives the need to the convergence of the Business and IT. When we talk about Business IT alignment, we need to align all these groups… to make the overall enterprise successful.

The BRM Role

The role of the strategic Business Relationship Manager (BRM) role is a connector, facilitator, and orchestrator. I like to translate that to “lubricator” to make the connection between the Business and IT working smoothly. This role needs to be assigned in organizations. Not assigning the role in the organization leaves the relationship with the business mainly focused on a tactical/operational level. Or the activities are executed with other roles (like for instance the enterprise architect), which often means they are not able to focus on what they should be doing.

This role is accountable for the ensuring that the strategy of the business and IT are aligned and work smoothly. The BRM represents the business to the IT service provider, and the IT service provider to the business.

The purpose of the Strategic BRM Role is to stimulate, surface and shape business demand for a provider’s products and services, and facilitate the capturing, optimization, and communication to maximize business value captured from the provider’s products and services (as defined by the BRM Institute).

The activities for the BRM can be categorized in four main groups (processes).

Demand Shaping

Aligning the business expectations for demand with the service provider offerings and portfolio. The stakeholders in both the Business and the IT Service provider are defined, these stakeholders will help shape demand and influence the supply capabilities. The BRM plays the role of facilitator.

Example questions to focus on:

  • How does demand enter the value chain?
  • How are decisions made when demand exceeds supply?
  • How do we handle demand changes?
  • How is the backlog of demand tracked?

Exploring

These activities focus on identifying and rationalizing demand. The BRM role helps apply business and technology trends to facilitate discovery and demand management.

Example questions to focus on:

  • What demand is not on the radar and should be?
  • How much can we invest in exploring?
  • How do we break down demand in workable initiatives?
  • How can we innovate while operating the current services?

Servicing

As orchestrator, the BRM ensures engagements that shape business demands and then translates them into effective supply requirements. During the servicing process, the BRM facilitates business strategy and road mapping with the business as well as facilitating portfolio and program management for the provider organization.

Example questions to focus on:

  • How do we ensure that through use of the services the value is realized?
  • How do we ensure the service provider understands the value of the services they deliver?
  • How do we maximize business value, while taking into account risk and cost?

Value Harvesting

The value harvesting process also includes activities to track, review performance, identify areas that increase value of business outcomes and initiate feedback that triggers continuous improvement cycles. This process provides stakeholders insights to results of business change and initiatives.

Example questions to focus on:

  • Where do we see waste in the value chain? How do we reduce waste?
  • How do the stakeholders participate in realizing value?
  • How is value measured and monitored?

NOTE: As seen in these activities, there is a requirement to have Portfolio Management in place. This is where we see the requirement for making sure all parties work well together. In the Program and Project part of the IT Service Provider we often see a Portfolio – a list of opportunities that clarifies the demand. In the Service Provisioning side of IT Service Provider we start seeing Service Portfolios. Capturing what is in the pipeline (link to the project portfolio) and what is currently in production. It is key for a BRM to have access to both Portfolios… and hopefully have a consolidated view. 

Introducing the BRM role in your organization will help with shaping the opportunities for the business and aligning it to the IT’s ability to deliver.

This article was contributed by Peter Lijnse, an IT Management Consultant with over 20 years of IT Management and Leadership Experience. He has in-depth knowledge of IT Service Management and IT Governance in different industries. Peter is also a accredited ITIL, COBIT, BRM trainer. You can read his personal blog here.

Day 1 Review: itSMF UK Conference

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The ITSM Team pre-dinner awards

This was my very first visit to the itSMF UK conference. I arrived Sunday afternoon and got straight into the networking. Whenever I’ve been to an event before I have always attended with someone else and felt comfortable just meeting the occasional person.

It can be very intimidating attending conferences when you’re new to it as everyone seems to already know everyone else. I could have just relied upon my new colleagues to introduce me but I was determined to get out of my comfort zone and do it for myself.

Enter Twitter!

I sent a quick Tweet to say I had arrived and to query whether anyone else was around and within 5 minutes I had organised a meet up with Daniel Breston of Qriosity (someone I had never met before) in the bar.

That one connection led to meeting Stephen Griffiths of priSM and Brenda Peery of Tactare who in turn introduced me to countless others at the drinks reception. My advice to anyone attending an event for the first time is to be brave and get out there and meet people as soon as you can. You know you have at least one thing in common as you’re all at the conference. Mingle…it knocks an already rewarding experience right over the edge when you leave having made new friends and contacts.

The Conference

The Conference kicked off on Monday with Colin Rudd – itSMF UK Chairman, elucidating on why ITSM models of the future will change from Customer, Service Provider, Supplier to Service Broker, Service Integrator and that although the emphasis on service managers will change it will still be as important as ever.

Outgoing Chief Executive Ben Clacy introduced itSMF UK’s exciting new online Self Assessment and Benchmarking tool, MONITOR ITSM and the new Elite Volunteer Card which rewards itSMF UK volunteers with discounts and extra benefits.

The opening keynote speaker, Britain’s first female fast jet pilot – Jo Salter gave a very entertaining talk on the challenges she has met, how she has succeeded in the face of adversity and how peeing on demand is harder than it sounds. Everyone I’m sure will have taken away something from Jo’s insights and experiences but I feel it was especially beneficial for the female contingent in the room to see it recognised that not all inspirational people are men!

Unfortunately I couldn’t attend every session on the agenda for Day 1 (I’m only human), but below is an overview of the sessions that I did attend.

Suck It and See: Ingredients for Great Supplier Relationships – Cath Bartlett, Dyson

This session was full of real world learning and experience of maximising relationships with suppliers. Advice ranged from trying the ‘Good Cop, Bad Cop’ routine to ensuring you’re measuring the right things as you want to ensure that your green KPI’s match with the customers experiences of your service.

Quote from Cath Bartlett: ‘What gets measured gets managed’

How Assessment and Benchmarking Techniques were used to Drive CSI and how this was Applied to Capacity Management at the Co-operative Group – Ian MacDonald

Submission of the Year and Service Management Project of the Year 2012 winners, Co-operative Group can probably add longest session title to their list of accolades.

Ian gave an interesting case study on how Co-operative changed their approach to Capacity Management using a the SatNav approach: Where are you going? Where are you starting from? When do you need to be there by?

His secret to success…’Be Ronseal – Do what you say on the tin’

Interactive Plenary

After lunch on day one it was time for the Interactive Plenary with panel members Claire Agutter, Barclay Rae, Peter Hubbard, Robert Stroud and John Windebank as Chair.

The Big 4 agenda was discussed with questions thrown to the panel with a state-of-the-art system of red card/green card voting taking place. Technologically advanced, no…but perfectly adequate for the requirements.

Project of the Year 2013 Finalist Showcase – EE, Land and Property Services and QBE

Chris Williams of EE (where was Kevin Bacon?), Ignatious O’Doherty of Land and Property Services and Jacqueline Simmons and Amanda Rutledge of QBE all gave overviews of their submissions for the Project of the Year award. Each showed the trials and tribulations encountered with some very honest accounts of issues encountered.

It’s a Journey, the Future of Supplier Management..?’ Service Integration at Jaguar Land RoverMark Hipwell, JLR and Martin Goble, Tata Consultancy Services

Mark and Martin walked us through the difficulties of building a single IT function when faced with a complex legacy IT environment with no capacity for innovation, and how they overcame these to create the dynamic service now in place.

Day 1 Closing Keynote – A Forward Thinking Name for a Forward-Thinking Company – Axelos

Peter Hepworth and Frances Scarff of Axelos talked through their plans for the coming year referencing the Axelos ‘Onion’, encouraging everyone to come and visit their stand.

Awards Dinner – Hosted by Edwina Currie

stuartI admit to being surprised that I actually quite liked Edwina’s hosting. I do tend to think of politicians as rather bland individuals with no sense of humour, so I was pleased that she managed to make it both enjoyable and amusing.

The highlight of the evening was when Stuart Rance won the Paul Rappaport Award for Outstanding Contribution to IT Service Management, which was very much deserved and to further his achievements he managed to get Edwina Currie to hold Pengi – The ITSM Penguin for the award picture for which I believe we owe him a prize!

A full list of the worthy winners (and finalists) can be found here. All of us here at the ITSM Review would like to congratulate both winners and finalists on their fantastic achievements. Well done to all.

The evening continued with a casino and disco which were enjoyed immensely by all, but the main attraction was the photo booth where you could look even sillier than normal by donning wigs, hats and glasses like the weird bunch in the picture>>>!

photo (1)

Later we were scuppered by the hotel in our attempts to have a piano sing-a-long with Barclay Rae, but we were treated instead to a harmonica solo by Kevin Holland.

The talk of the evening centered around Mr Rance’s fantastic achievement, explaining to our very own Glenn Thompson that Swindon is not in the Midlands, and various conspiracy theories on why Patrick Bolger was still sober.  General consensus was that aliens had abducted him and left a decoy…they’re not fooling anyone!

In Summary

All in all a thoroughly enjoyable day. It was nice to see the presentations grouped into specific themes (e.g. Real world learning: Stories from Members on their ITSM experiences) so that if you were attending the conference for a particular reason you could easily identify the sessions that you wanted attend. However, if there was one thing I found a struggle it was getting from one session to the next on time if I needed a loo break in between! The venue was rather large.

Feedback on Day 1 of the event from Twitter was also positive:

Now where is Jo Salter and her adult nappy contraption?

itSMF Estonia Conference

estonia
A few faces from last year’s event…

We are excited to announce that we will be the Official Media Partner for the 8th itSMF Estonia Conference on 11th December at Swissotel Tallinn.

The event brings together ITSM practitioners from the private sector – banks, telecoms, energy sector, software companies, etc. – and the public sector for mutual experience sharing.

While the majority of the delegates are from Estonia, a sizable number of delegates from neighboring countries (the Baltics and the Nordics) and the rest of Europe are already confirmed to attend, after hearing feedback from their peers about last year’s event.

What you can expect

  • One full day of presentations, all in English, from well-known and respected specialists and practioners from both Estonia and abroad, covering topics including, but not limited to: Business Relationship Management; Problem and Knowledge Management; getting value from proper approach to services and processes; the future of the service desk; and the beyond cool way Estonian public sector provides IT-enabled services to citizens
  • A special presentation from the CEO of AXELOS, Peter Hepworth, sharing his vision on the future of ITIL
  • An international forum with Axelos, where the aforementioned vision will be discussed and delegates have an opportunity to ask questions, voice concerns and provide input

There is also the opportunity (at a small additional charge) to attend two pre-conference workshops (on 10th December) run by industry-renowned Barclay Rae:

  • ITSM Optimiser – making the most of ITSM (an interactive workshop that looks at current and new trends and practices, providing attendees with new ideas and options on how to make the most of their ITSM operation, processes and tools)
  • Memorable Metrics – producing reports that are valuable and actionable (this session identifies issues with current IT reporting (particularly operational reporting) and provides practical suggestions on how to improve and develop really useful reports and metrics, targeted for different stakeholders)

Our very own ITSM Research Analyst Rebecca Beach will also be in attendance. If you would like to schedule a catch up and/or one-on-one meeting with her at the conference please contact her directly. We are interested in hearing from all attendees whether you are a vendor, end-user, consultant or other!

We hope to see you there!


Event Summary

WHAT

itSMF Estonia Conference

WHERE

Swissotel Tallinn

WHEN

Wednesday 11th December (with pre-conference workshops on Tuesday 10th December)

BOOKING

Booking rates start from just €45, find out more

A game is just nice to have right? – Wrong!

Paul Wilkinson
Paul Wilkinson

This article has been contributed by Paul Wilkinson, Co-Director and Co-Owner at GamingWorks. Ahead of his presentation at the itSMF UK Conference and Exhibition, Paul discusses Gaming – perceptions, deployments, benefits and more…

I must admit to being tired, frustrated, disappointed and angry at the latest mega hype around ‘gamification’. Why? You would think that being a company that develops business simulation games  we would be happy, right? Or perhaps you are still asking “what has ‘gaming’ got to do with ITSM”? You are probably thinking that gaming is just a nice way to make training more fun and interesting. You couldn’t be MORE wrong, I will show you why shortly.

I am happy that ‘gaming’ is getting attention. I am NOT happy about the general perceptions being created about gaming and I am NOT happy with the general way in which they are deployed.

These perceptions and poor deployment are damaging the credibility of gaming as valuable intervention instruments. In this article I want to try and demonstrate to you that a game isn’t just a nice to have add-on to ITIL training to make it less boring, nor simply a great way of creating more ‘awareness’. These are the LEAST valuable benefits of gaming.

General perceptions

The general perceptions, partly prompted by the new breed of software developers, is that gamification is all about digital, video, on-line, and engagement type games with leader boards, badges and rewards; great for marketing and driving traffic to web-sites.

When I talk to people about business simulation games they often ask “Where can we download it?”, “Is there an on-line demo we can play?”, “Can I install it on my iPad”, “Do I get to shoot people in the game?”….the last one was a joke by the way. It seems that people are prepared to queue up all through the night to buy the latest game that allows them to shoot people and score points! But they don’t want to invest in a business game because they don’t see how it adds value!

I am NOT saying that these computer based games are of no value. They are extremely powerful if used correctly, with a clear set of business objectives. I am simply saying there is more to gaming, such as classroom based business simulation games – dynamic, interactive, experiential learning environments  in which people have to work together, face-to-face to solve problems and learn.

Learning to discuss, engage in dialogue, make agreements, give and receive feedback, resolve conflicts, and convince somebody of the business case, these  are all difficult to simulate in a computer game.

Yet these are some of the competences required when deploying best practices such as ITIL, and these are some of the key reasons ITSM improvement initiatives fail! A simulation game is a great way to test and explore these types of behavior.

Deployment

People leap onto games as the next TOOL. Just like many organizations used ITIL as a TOOL to be ‘implemented’ – and generally failed, just like organizations who buy expensive service management TOOLS and then find they aren’t being used properly.

One of the top ABC (Attitude, Behavior, Culture) worst practice cards chosen in workshops world-wide is  ‘A Fool with a tool is still a fool’  – It’s not about the TOOL, it’s about what you do with it. I often hear people say ‘We played a game…..didn’t see the results we HOPED for’. ‘It was fun, created energy but…’. That is because they deployed the game as a TOOL; a product.

A game is not a one-size-fits all, just like ITIL needs to be customized to the needs of the organization, just like a tool needs to be customized to the needs of the organization, so too a game facilitation needs to be customized to the needs of the organization.

Gartner predicted that 80% of gamification investments would fail because of poor design – not aligning them with the organization’s needs. Questions need to be explored such as: what problem are we trying to solve, what behavior do we want to confront, to learn, to test, to explore, who needs to play which roles and why? What will we do with the captured learning and improvement points? Basically a game needs to be played in the context of the organization to ensure a maximum return on the investment. However when done well the returns are high.

A game needs to be part of the learning process

This means that a game needs to be part of a learning process:

  • Before activities (customization)
  • During activities (facilitation, fit-for-purpose, fit-for-use)
  • After activities (transfer & embedding).

Unfortunately many organizations do not do this, they simply say “let’s play an ITIL game and let people learn about ITIL”! – just like many  people don’t do this with ITIL training either  – “let’s send people on ITIL foundation training to get an ITIL certificate and learn about ITIL” they say.  “Oh?” we ask “and what problem do we HOPE to solve by sending them on the training? How will we ensure the learning is transferred to the workplace”? – questions which are often just meets with blank stares!

Is it any wonder that with more than 1.5 million ITIL certificates still many organizations fail to get the HOPED for value?

So how is a game going to help with all this?

I’m glad you asked.

We recently conducted a survey with training organizations and customer organizations into the effectiveness and benefits of simulation games. This survey was conducted with consulting and training companies offering games and customer organizations who have used games. It is interesting to see the difference in perceived benefits between the training companies offering the games and the customer organizations who took the time and effort to do the groundwork (before-during-after).

Our first survey question was ‘when are simulation games most effective?’ The answers were:

  • To support culture change initiatives
  • To create understanding and ‘buy-in’ for a best practice (such as ITIL, Prince2, PMI, BPM, CoBIT)
  • Translating theory into practice
  • Breaking down silos and creating end-t0-end, ‘team working’

5clubscardjpegAs you can see simple ‘awareness and understanding’ scores number 2 in the list and supporting a culture change initiative within IT scores the highest.  Failure to address organizational culture was named as the top reason for ITSM initiatives failing according to the OGC planning to implement service management book. This is one of the reasons we published the ‘ABC of ICT’ book and assessment (card set) to help address these issues, and this is where a simulation game starts to get serious.

Serious gaming to solve serious problems.

Our second question was ‘what are the benefits of simulation games?’.

Attitude change

  • Better understanding and buy-in for ITSM best practices, experiencing the benefits
  • Better understanding of other groups perspective
  • Better understanding of customer expectations and customer centric behaviour
  • Agreed improvement actions captured and a willingess and commitment to execute them

Behaviour change

  • Improved quality of services resulting from the change in behaviour as agreed in the simulation game experience
  • People started applying the behaviour they had experienced in the simulation game
  • Reduces time, cost and effort to implement as people have a better understanding of how to apply after following a simulation

Culture change

  • People started confronting each other on ‘undesirable behaviour’ as they had experienced in the simulation
  • People got together more after a simulation game to analyze and improve their work together, ‘improving your work is your work’ – CSI

As can be seen from the responses games are considerably more than simply instruments to make training more fun or just to help create awareness.

Top benefits as perceived by training and consulting organizations

  1.  ‘Better understanding and buy-in for the benefits of ITSM best practices’, which helps address the biggest reason for ITSM improvement program failures – Resistance to change.
  2. Better understanding of other groups perspectives’, which demonstrates a simulation’s effect at ‘breaking down organizational silos’ and helping to ‘foster end-to-end working’ and ‘more effective team working and collaboration’.
  3. Better understanding of customer expectations and customer centric behavior’, which shows a simulation helps ‘IT has too little understanding of business impact and priority’, and ‘IT is too internally focused’.
  4. Agreed improvement actions captured and a willingness and commitment to carry them out’. Which shows how a simulation can help provide input to a service improvement initiative. Creating a shared perception of improvement needs. This helps ‘Empower’ people to improve their own work.

Top benefits as perceived by the supplier organization

  1.  ‘Improved quality of service resulting from the change in behavior as agreed in the simulation game’. This shows how a simulation has a positive impact on creating ‘desirable behavior’. Participants learn how to translate ‘knowledge into results’, which leads to quality improvements.
  2. People started applying the behavior they had experienced in the simulation game’. This shows how a simulation helps ‘translate theory into practice’. This also demonstrates not only buy-in to the new ways of working, but also a commitment to execute.
  3. Reduces time, cost and effort to implement (best practices) as people have a better understanding of how to apply after following a simulation’. This shows how a simulation can help reduce risks of an ITSM improvement initiative from failing (70% still do not gain the hoped for value from an initiative), as well as speed up the adoption and value realization.
  4. People got together more after the simulation game to analyze and improve their work together’.  This shows how a simulation helps foster a culture of ‘continual service improvement’ and enables people to apply a pragmatic approach to analyzing and improving their work.

So back to the title. ‘A game is just nice to have right?’ – yes if you want to simply use it as an off the shelf TOOL to create awareness.  Wrong! If you want to help change the attitude, behavior and culture in your organization and ensure a sustainable, lasting improvement that delivers value.

Want to hear more from Paul? He will be presenting in Birmingham at the itSMF UK Conference and Exhibition, 4-5 November. You can catch him on day 1 for his session “Grab@Pizza – Experience Business & IT Alignment in ACTION” (please note that this session has limited attendance), and/or day 2 looking at “Creating a Measurable Return on Value of an ITSM Training Investment”.

About Paul:

Paul has been working in the IT Industry for more than 30 years fulfilling a wide variety of roles from Computer Operator, to Systems manager to IT Services manager. Paul has been actively involved in ITSM for more than 20 years as both an Senior consultant, Service development manager and as ITIL author. He was a project team leader for the original BITE (Business IT Excellence) ITIL process-modeling initiative, and co-author of the ITIL publication “Planning to Implement IT Service Management”. He was a member of the ITIL advisory group for ITIL Version 3. Paul is also co-director and co-owner of GamingWorks, the company that developed the internationally renowned ‘Apollo 13 – an ITSM case experience’ ITIL simulation game. He was also co-author and cartoonist for the itSMF ‘Worst practice’ publication “IT Service management from Hell” and more recently the ‘ABC-of-ICT’ publications focusing on Attitude, behavior and Culture within IT organizations.