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Live from PINK14: AXELOS Announcements

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Today at the Pink Annual Conference and Exhibition in Las Vegas, AXELOS made a number of announcements from launching new products to introducing new members of the team. In the coming days we will be publishing a video interview with some of the AXELOS team to discuss said announcements in more detail, until then a brief summary can be found below.

Cybersecurity best practice

A key announcement today was the news that AXELOS is to develop a new cybersecurity portfolio designed to help commercial organizations and governments around the world combat the risk of cyber attacks.

The AXELOS cybersecurity portfolio, to be launched in the second half of 2014, will include best practice guidance, training materials and certification, simulations and tools – all designed to assess, benchmark and improve an organization’s cyber resilience capabilities.

AXELOS CEO, Peter Hepworth, said “The cyber risks are clear and there are more policies and standards being published – but organizations are still searching for the right, pragmatic way to make these part of day-to-day business operations.  The new AXELOS cybersecurity portfolio will provide that practical ‘how-to’ management advice.”

Additions to the team

In addition to the new cybersecurity portfolio, AXELOS announced the appointment of Kaimar Karu as the new Director of ITIL. Kaimar will be responsible for a number of things in his new role, but first and foremost his focus will be on looking at the overall ITIL strategy.


Kaimar’s experience will be of huge benefit to AXELOS, specifically his knowledge of DevOps. Also, as many of us know, Kaimar is an active member of the online community and has strong connections with the itSMF (he is currently president of itSMF Estonia), which means he has a good sense of what is really important to people when it comes to ITIL.

AXELOS are also welcoming Nick Wilding as Director of Cybersecurity. As Nick was not present at the conference, there was little information shared specific to his role but we hope to hear more in the coming weeks.

Further to these two additions, it was also announced that AXELOS will be working more closely with Stuart Rance and Kenneth Gonzalez moving forward. Stuart will be responsible for authoring the guidance associated with the new best practice portfolio for cybersecurity, whilst Kenneth will be assisting with broadening the AXELOS global footprint. Kenneth will also be looking at how to bridge the gap between the customer and service provider.

In addition to the announcements at PINK14, AXELOS also issued a press release last week on expanding its senior management team with two new appointments. Daryl Flack and Kelvyn Lien-Hicks will join as Chief Information Office (CIO) and Sales and Marketing Director respectively.

Daryl brings to AXELOS 14 years experience in delivering technology solutions and business transformation. Having worked internationally across a variety of business sectors, most recently Daryl was the divisional Chief Technology Officer for a UK-based FTSE 50 organization responsible for the technology strategy across many private and public sector contracts. Kelvyn also brings significant experience to the AXELOS team having worked for 20 years in the international sales and marketing arena, specializing in the education and e-learning sectors.

The appointment of Daryl and Kelvyn completes the senior management team at AXELOS:

Other news

In a presentation this morning led by Frances Scarff, AXELOS also showcased new research. At the end of 2013 they sought to validate their ITIL roadmap and thus arranged an independent assessment of 380 global organizations. The aim of the research was to see how the AXELOS value proposition relates to different organizations of different sizes.

The slides from today’s presentation will be available from AXELOS in due course, but the two key findings that I personally took away from the session were that:

  • The US are very keen on certification, vs APAC who are less worried about certification and more focused on the ‘doing’
  • 81% of CIO’s surveyed said that they find ITIL to be very or exceedingly valuable to their organization

AXELOS also announced it will launch a new partner programme with strategic, academic and sales partners. Little detail has been given on the initiative thus far, but we can expect to hear much more about this as their plans develop.

In summary

All in all, it was an eventful day in the world of ITIL. Initial reactions to all of the news was very positive, especially around the appointment of Kaimar as Director of ITIL.

Whilst many still remain dubious about AXELOS and the future of ITIL, it is clear to see that they are listening to the community and acting on feedback. For example, hiring Kaimar and working with Kenneth is a clear sign that AXELOS does not intend to be a UK-centric operation, something that everyone will be very glad to see.

As Peter himself said, “it’s going to be a great year”.

I’d also like to take this opportunity to congratulate Kaimar, Nick, Daryl and Kelvyn on their new roles at AXELOS on behalf of all of everyone at ITSM Review. Congratulations also to Stuart and Kenneth on their involvements.

All the latest news from AXELOS can be found on the AXELOS websiteGoogle+ and @AXELOS_GBP on Twitter.  If you have specific queries around any of the announcements please contact


Sophie is a staff writer for The ITSM Review. If you would like to contribute an article to the ITAM Review please get in touch using our contact form.

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