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ITSM14 Preview: Simon Durbin with "Don't let SIAM cloud your judgement"

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Simon Durbin of Information Services Group

Simon Durbin of Information Services Group

In the run up this year’s itSMF UK conference ITSM14, I chatted with Simon Durbin about his upcoming session entitled “Don’t Let SIAM Cloud Your Judgement”.

Q. Hi Simon, can you give a quick intro to your session at ITSM14?

I am going to be demystifying some of the hype that surrounds SIAM. As with any new management or technology ‘trend’ there is always of lot of fear, uncertainty and doubt as people grapple to understand what is really new and unique and what is simply the re-badging of familiar tried and tested concepts.

If you peel away the layers SIAM is actually rooted in some very well established management disciplines, but with the continued evolution of sourcing and service delivery models (such as Cloud) we need to re-frame and adapt these techniques to the realities of our modern complex, multi-sourced, mixed-sourced world.

Q. What impact does SIAM have on an organisation?

One of the greatest impacts that SIAM can bring is control. This is achieved by focusing on robust processes, clearly delineated roles and responsibilities between internal customers, internal functions and service providers; strong governance, all underpinned with quality data and information flows. All too often service providers give clients the ‘run around’ because they know more about your business than you do. SIAM establishes the mechanism to manage the complex interactions between supply and demand for IT services.

Q. What are likely to be the potential pitfalls and/or benefits an organisation may experience with implementing SIAM as a framework?

One of the big pitfalls with SIAM is to try and bite off more than you can chew. As with any process or service improvement initiative, focus and prioritisation is essential. Identify where the biggest pain points are and the critical business drivers and objectives. Align your SIAM efforts to business goals and addressing the pain. Pick your battles and don’t try to boil the ocean (apologies for the overused clichés!)


Simon Durbin is a Director with Information Services Group (ISG) and leads the SIAM practice in the UK, working as a key member of the global ISG SIAM team. He has more than 25 years’ experience in IT service and supplier management working as both a practitioner and consultant. Simon advises both public and private sector clients, across many industry sectors, on Service Integration strategy, operating model design, sourcing strategies and transformational change management

medium ITSM14 banner aug 14

Simon’s session is on day two of ITSM14 and featured within the Managing Complexities track. To find out more or to book your conference place please visit itSMF UK

Connect with Simon via LinkedIn




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