News, Reviews and Resources for ITSM Professionals.

Review: Cherwell for Outside IT 2014

Home » Reviews » Review: Cherwell for Outside IT 2014

logo_cherwell-softwareCherwell Service Management

This independent review is part of our Outside IT Review.

To download the full report as a PDF please visit : http://download.itassetmanagement.net/outside-it/

 

Executive Summary

Elevator Pitch Cherwell is an established vendor within the ITSM market, with a particular focus on Customer Experience. It has a growing emphasis on use of its product and service management beyond the IT/ITSM area, and is seen to market and promote the concepts of IT enablement positively and consistently.Cherwell boasts a number of customer success stories and positive case studies of the use of the product beyond IT. There is a clear connection between their marketing messages and implementation stories in this area.Cherwell provides fully inclusive concurrent user usage for both perpetual and SaaS licensing models. Product is sold as one complete application, i.e. not modular
Strengths
  • Intuitive interface for building and maintaining workflow and extended functionality – attractive object based forms, workflow and reports
  • Product provides secure framework for user-developed configuration that is protected for upgrades
  • Vendor promotes positive and experienced approach to customer experience and tools as enabler for service management and business functions
Weaknesses
  • Vendor will need to maintain focus on where to sell and implement – IT and beyond – as organisation is still growing
  • Product can look extensive and perhaps complicated – turnkey non-IT applications/canned versions would be helpful
  • No turnkey Outside IT applications currently available
Primary Market Focus Based on the information provided, Cherwell Service Management is primarily a mid-market solution with the ability to be scaled-up to enterprise class organisations.

Commercial Summary

Vendor Cherwell Software
Product Cherwell Service Management
Version reviewed 4.6
Date of version Release March 2014
Year Founded 2004
Customers 600+ ITSM customers worldwide.
Pricing Structure Fully inclusive concurrent user usage for both perpetual and SaaS licensing models.
Competitive Differentiators
  • Codeless, flexible and fully configurable
  • Ability to design and build to specific business requirements – or use ‘out-of-the-box’
  • Cherwell Service Management is a useful enabling toolset to support IT and business transformation due to the ease of use and flexible nature of the product

Independent Review

Cherwell is emerging as a leader in the service management and extended shared services markets due to the scope and quality of its product, its focus on business value and its quality approach to implementation.

In The ITSM Review’s opinion, Cherwell is particularly appropriate for medium-to-large sized organisations. Whilst it does have very large (enterprise) clients, its own focus and organisation better fits the medium-large sized demographic. The product has extensive flexibility and capability, and can be developed for large or very large organisations use as required.

Marketing and messaging is focussed on speaking directly to IT and ITSM organisations, providing them with the opportunity to improve their service and provide value to their own customers. We view this as a positive, although we do believe that there is a need to develop more specific and targeted non-IT turnkey solutions in conjunction with associated marketing approaches that may be sold beyond IT.

Cherwell is set on selling to IT people and letting them sell-on the product to other areas of the business, which seems to work well, however we do feel that this may need to become a more proactive channel in order to compete with other Enterprise Service Management (ESM) solutions in the market.

Product

In The ITSM Review’s opinion Cherwell offers a strong mix of product capability, and its ease of use and non-technical capability of the product should be well supported by (IT) customers – thus easy to sell-on within organisations.

The simple and inclusive upgrade path also works well as a positive alternative to legacy and large enterprise solutions where bespoke product development can add risk, cost and delay to upgrading. Cherwell have a model which provides a secure technical framework that clients can work within to build their own solutions and which is then protected as part of the upgrade path.

Marketing

The vendors’ organisation and approach is focussed on promoting and supporting IT as an enabler and driver for business success. Cherwell take a pragmatic approach to this, depending on the maturity and needs of the client as identified during the sales process.

In terms of industry and media messaging, we feel that Cherwell has adopted a positive and engaging set of value propositions around traditional values, people and customer experience. The focus on traditional values is centred around the need for back to basics implementations, focussed on customer needs, simple ITSM concepts and the need to engage with people – i.e. Cherwell push out the message that the product is not the answer to everything.

Sales Strategy

Cherwell has had to work to improve its brand visibility over the last few years and is now well placed and recognised in the ITSM market place. Approach to sales is seen to be positive, professional and consultative, developing dialogue where possible to engage and provide prospects with confidence in the product and company.

In our view, Cherwell will need to maintain focus on where to sell and implement IT, and beyond, as the organisation is still growing.

Current Use

Examples of current customers using Cherwell Service Management outside of IT include implementations in HR, Finance, Legal, and Sales and Marketing.

In Summary

We feel that Cherwell Service Manager is a good option to consider for those medium-to-large organisations looking to develop their service management practices starting from their existing ITSM implementation. The product is simple to develop and configure as a business application so should have a fast time-to-value. Our only reservation would be around the need for turnkey non-IT applications to be provided in order to further provide timesaving solutions for IT and non-IT clients.

In The ITSM Review’s opinion, in the future Cherwell needs to consider where to focus its sales and messaging for implementation – i.e. marketing/selling solely to IT organisations or engaging with other business areas. As the organisation is still growing it needs to ensure that it does not spread its resources too thinly, as otherwise it risks losing focus on key markets. The approach to let IT customers ‘sell-on’ is laudable, although this may need to be strengthened with more turnkey offerings in order to compete and provide clear differentiators.

In Their Own Words

“Cherwell Software is one of the fastest growing IT service management software providers. It began with simple goals: to make service desk software it would want to use and to do business honestly, putting customers first. Cherwell Software is passionate about customer care and is dedicated to creating “innovative technology built upon yesterday values.”

Cherwell Software is one of the fastest growing IT service management software providers with corporate headquarters in Colorado Springs, CO, U.S.A. and EMEA headquarters in Swindon, U.K. A global team of dedicated employees and expert partners who appreciate the technology – but love customers – serve in North America, South America, Asia and Australia. Cherwell Software recently received the SDI Best Vendor of the Year award.

Cherwell’s flagship product, Cherwell Service ManagementTM, delivers an innovative, award-winning and holistic approach to service management, allowing IT and support departments to align with organisation strategy and to deliver maximum IT business value. Cherwell Service Management is the affordable, easy-to-use, ITSM suite with maximum portability. With Cherwell ChoiceTM concurrent licensing and flexible hosting model, you can choose what works best for your business — SaaS or purchase, and hosted on-premises, hosted by Cherwell or hosted by a third party.”

To download the full report as a PDF please visit : http://download.itassetmanagement.net/outside-it/




comment closed